Services
Strategic SEO Content Retainer
£1,950 per month
Turn your expertise into a lasting digital asset.
Your business has the expertise. The question is whether the right people can find it.
The Place Edit & Co. partners with ambitious UK property, architecture, construction and design businesses to transform their industry knowledge into a strategic library of SEO-led content that strengthens online visibility, establishes authority and supports long-term business growth.
This is more than a blog-writing service. It is a structured content partnership designed to help your website become a valuable business asset — one that communicates your expertise, answers your prospective clients' questions and creates more opportunities to be discovered.
What's included
- Strategic content planning
- A monthly editorial plan aligned with your services, ideal clients, commercial priorities and long-term organic growth objectives.
- Four expertly written SEO articles per month
- Four original, long-form articles of approximately 1,500–2,500 words each, developed around relevant search opportunities and your business expertise.
- Keyword and search intent research
- Research into relevant keywords, search behaviour and prospective client questions to identify opportunities for purposeful, search-led content.
- Competitor and content gap analysis
- An assessment of relevant competing content to identify opportunities to differentiate your expertise and cover subjects that matter to your audience.
- On-page SEO recommendations
- Search-focused headings, title tags, meta descriptions, internal linking recommendations and content structure designed to support discoverability.
- Search and AI discoverability
- Content structured to communicate expertise clearly and improve its suitability for traditional search engines and emerging AI-powered discovery experiences, without guaranteeing placement.
- Monthly performance review
- A review of available search and website performance data, where access is provided, to inform future content priorities and identify opportunities for improvement.
Built for long-term value
Every article is an opportunity to build an asset your business owns and can continue to develop.
Rather than relying exclusively on paid campaigns or short-lived marketing activity, you build a growing library of content that can support organic discovery, answer important client questions and reinforce your position within your industry.
Individual results vary, but a consistent, strategically planned approach creates a stronger foundation for sustainable digital growth.
The engagement
- Investment
- £1,950 per month
- Deliverables
- Four original SEO articles monthly
- Article length
- Approximately 1,500–2,500 words per article
- Planning
- Monthly editorial strategy and keyword research
- Revisions
- One consolidated revision round per article
- Initial commitment
- Three months
- Reporting
- Monthly performance review, subject to analytics access
- Publishing
- Drafts supplied ready for publication; uploading and publishing are excluded unless agreed separately
The initial three-month engagement provides a structured starting point for research, content development and establishing a consistent publishing programme. Organic results typically require ongoing measurement and refinement.
Who it's for
Established UK property, architecture, construction, development and interior design businesses that recognise the value of their expertise and want to invest in a stronger digital presence.
Ideal for businesses ready to move beyond ad hoc content and build a more deliberate, commercially aligned approach to organic visibility.
The investment
£1,950 per month
A strategic content partnership built around your expertise, your market and the long-term value of your digital presence.
Making your expertise visible.